Natural Products - Market Report Plus

Released on = April 16, 2007, 3:51 am

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = This Market Report Plus covers the UK market often referred
to as `natural products\', which comprises vitamins, minerals and supplements (VMS);
alternative remedies; and specialist supplements (including specialist slimming
products and sports supplements).

Press Release Body =
Natural Products - Market Report Plus

This Market Report Plus covers the UK market often referred to as `natural
products\', which comprises vitamins, minerals and supplements (VMS); alternative
remedies; and specialist supplements (including specialist slimming products and
sports supplements). Following a retrenchment of sales during the early part of the
decade (to 2001), particularly in the VMS sector, there has since been a good
recovery. In 2004, the total UK market for natural products, as defined by this
report, was worth £797m at retail selling products (rsp), a rise of 8.3% on 2003.

The decline in the VMS sector was due mainly to the considerable uncertainty facing
the industry as a result of impending European legislation, coupled with adverse
reports questioning the efficacy of some supplements. Growth within the alternative
remedies sector also slowed between 2001 and 2003, but the market picked up slightly
during 2004. Over the same 5-year period (2000 to 2004), the specialist supplements
sector grew slowly but steadily, although sales of specialist slimming products are
now being affected by the ending of the short-lived enthusiasm for
very-low-carbohydrate eating plans, such as the Atkins diet.

EU legislation intended to harmonise regulations for the sale of natural products
continues to make its mark on the industry. In fact, legislation is the single
largest factor affecting the market, particularly in the case of higher-dose and
more specialist products.

The specialist natural products industry only learned in July 2005 that its
challenge to the Food Supplements Directive (FSD) - which contains a list of vitamin
and minerals that may be used in the manufacture of food supplements, effectively
banning many long-established products from the UK market - had been unsuccessful.
The FSD came into force on 1st August 2005, with all products with ingredients not
on the `approved list\' having to be withdrawn from sale by the end of 2009. In
addition, the industry faces further problems in the near future, with other aspects
of the FSD due for implementation, as well as more pending European legislation
affecting herbal medicines and sports supplements, among others.

It is highly likely that the uncertainty caused by European legislation, and its
fall-out in terms of the availability of natural products, will cause a slowdown in
the market, at least in the short term. Despite this, Key Note forecasts that
reasonable year-on-year growth will be maintained in the natural products market
over the next 5 years (to 2009).

Web Site = www.bharatbook.com

Contact Details = 207, Hermes Atrium,
Sector 11, Plot No.57
CBD Belapur

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